Written by Jordan Page

Cover Letter writing is an essential aspect when applying to a position you want to hold onto for a long time. The fundamental purpose of a Cover Letter is to sell yourself to your prospective employer in a way that your CV cannot do. 

Not only will your Cover Letter act as your selling point, but it is your first opportunity to address those you are aiming to impress.

Many young people falter in this area through lack of training and Cover Letter writing experience. So, how can you stand out from the crowd?

Paragraph One

The opening paragraph of your letter is the key to introducing yourself to your prospective employer. It is vitally important that you keep this paragraph short and to the point, as you will need time and space to explain your skills and knowledge. You should explain what position you are after and where you discovered this opportunity.

Paragraph Two

The second paragraph should build on your brief introduction from the first. It must not be formed as a direct copy of your CV, as your prospective employer would have already glanced through this document. 

You should aim to expand on any valuable experiences, skills, and achievements listed on your CV. This will demonstrate to your prospective employer that you are more than competent for the position advertised. To do this, you should aim to match your skills with those listed in the job description whilst discussing how you obtained and developed these skills (job experiences, workshops etc.)

Paragraph Three

The third paragraph of your Cover Letter is crucial to impress your prospective employer. In this section, you want to display your knowledge of the company you hope to be employed by. 

To do this, you can briefly go over what attracted you to the company, such as its history, whilst also referencing the company’s core values (which you can usually locate on their website). Then, explain how your skills and personality can contribute to these values. If you can display a strong knowledge of the company and sector that you are applying to work in, then your chances of progressing onto the next stage of the application process will be far greater than before.

Paragraph Four

The fourth and final paragraph should be short and sweet, just like the opening. Remember, you are aiming to move onto the next stage of the application with your letter, so make sure you detail when you are available for a potential interview, using phrases such as ‘I am available all week if you would like to get to know me better.’ 


Signing off the letter is just as important as opening it. You should aim to thank the employer for reading through your letter and CV, as well as stating that you are looking forward, or you are eagerly awaiting their response. Always use ‘Yours Sincerely’ when finalising the letter, showing respect to your prospective employer but keeping the letter in a professional manner.

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